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aptform BRAND CONCEPT
aptform brand concept

aptform is the idea behind contemporary clothing that are meaningful in terms of construction and sensitive in their cut and texture. aptform is a brand transmitted from Tokyo/Japan designed by a Greek designer. The fusion of Greece and Japan creates a unique European design. Inspired by the industrial and natural enviroment, using high qualities of Japanese textiles and updating traditional techniques of making. Having simple and original design withdraw refined creativity and enhance the confidence of the individuals.

aptform BRAND COPY

Wear aptform - feel better - think better - act better



aptform PHYLOSOPHY
MICHAIL GKINIS is making meaningful clothes always progressing the Raison d'etre into the wearers mind. The message he portrays is ` form follows function` by the Bauhaus art movement. His admiration is to implement it not only in clothing but as a purpose of life. Having this in mind he is applying the amalgamation of
INDUSTRIAL / NATURE / HUMAN VALUES / THE SPACE WITHIN
as the fundamental inspirational engine and in order to express his awareness about the modern social environment he is using clothing as a medium to communicate with the rest of the humanity.